Privacy Policy

1. Information We Collect

Information you provide directly: When you make a purchase or submit a form, we collect your name, email address, and payment information. Payment details are processed by Stripe and are not stored on our servers.

Information collected automatically: When you visit our site, we automatically collect browser type, device information, operating system, IP address, pages viewed, time spent on pages, and referring URLs. This is collected via cookies and similar tracking technologies, including the Meta Pixel.

Purchase data: If you buy a course, we retain your name, email, and transaction record for fulfillment and legal purposes.

2. How We Use Your Information

We use your information to:

• Fulfill your purchase and deliver course access
• Send transactional emails (receipts, login details, course updates)
• Send marketing communications about our products (you can opt out at any time)
• Improve our website and understand how visitors interact with it
• Serve and measure targeted advertising on Meta platforms (Facebook and Instagram)
• Comply with legal obligations

3. Meta Pixel and Advertising

Our website uses the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. The Meta Pixel collects data about your activity on our site — including pages visited and actions taken — and transmits it to Meta. We use this data to measure the effectiveness of our advertising, build audiences for remarketing, and serve targeted ads on Facebook and Instagram.

Meta may use this data in accordance with its own Data Policy, available at facebook.com/policy. If you do not wish to have your data collected via the Meta Pixel, you can opt out through Meta's ad preferences at facebook.com/adpreferences or use a browser extension that blocks tracking pixels.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our site, remember your preferences, and collect analytics data. You can control cookie settings through your browser. Disabling cookies may affect site functionality.

We use the following types of cookies:

• Essential cookies: Required for the site to function
• Analytics cookies: Help us understand how visitors use our site
• Advertising cookies: Used by Meta Pixel for ad targeting and measurement

5. Information Sharing

We do not sell your personal information. We may share your information with:

• Stripe: Payment processing
• Meta Platforms: Advertising and remarketing (via Meta Pixel)
• Email service providers: To deliver course content and communications
• Legal authorities: If required by law or to protect our legal rights

We require all third-party providers to handle your data securely and only for the purposes we specify.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including delivering your course access and complying with legal obligations. Purchase records are retained for a minimum of 5 years for tax and accounting purposes. You may request deletion of your data subject to these retention requirements.

7. Data Security

We implement reasonable technical and organizational measures to protect your information. However, no method of internet transmission is completely secure, and we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

8. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies before providing any personal information.

9. Your Rights

Depending on your location, you have the following rights regarding your personal information. To exercise any of these rights, contact us at course@luanfernandes.com. We will respond within 30 days.

United States — California (CCPA/CPRA): California residents have the right to know what personal information we collect and how it is used, the right to request deletion of their personal information, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising these rights. To submit a request, email us at course@luanfernandes.com with the subject line "California Privacy Request."

Canada (PIPEDA): Canadian residents have the right to access personal information we hold about them, the right to correct inaccurate information, and the right to withdraw consent to the collection or use of their personal information (subject to legal or contractual restrictions). Contact us at course@luanfernandes.com to make a request.

Australia (Privacy Act 1988): Australian residents have the right to access and correct personal information we hold about them. If you believe we have not handled your information in accordance with the Australian Privacy Principles, you may contact us to raise a complaint. If unresolved, you may escalate to the Office of the Australian Information Commissioner (oaic.gov.au).

United Kingdom (UK GDPR): UK residents have the right to access, rectify, erase, restrict, or object to processing of their personal data, and the right to data portability. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ico.org.uk). We process your data on the legal bases of contract performance (for course fulfillment), legitimate interests (for analytics and site improvement), and consent (for marketing communications).

European Economic Area (GDPR): EEA residents have the same rights as UK residents described above. You may lodge a complaint with your local data protection authority. Our legal bases for processing are the same as described above for UK residents.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States, where our service providers operate. Where required by law, we ensure appropriate safeguards are in place for such transfers, including Standard Contractual Clauses where applicable.

11. Children's Privacy

Our services are directed at adults operating businesses. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have collected information from a minor, we will delete it promptly.

12. Changes to This Policy

We may update this policy periodically. When we do, we will revise the "Last updated" date at the top. We encourage you to review this policy whenever you visit our site. Continued use of our site after changes are posted constitutes acceptance of the updated policy.

13. Contact

For any questions, requests, or complaints regarding this policy or your personal data:

Luan Fernandes
course@luanfernandes.com
Brazil